Three Diabetes Drugs On Dubious List Of Most Heavily Promoted Drugs by Pharmaceutical Companies

A report jointly published by Pro Publica and the New York Times has revealed that most commonly, when drug companies throw money at doctors to promote their drugs, the drugs in question are not innovative or curative, but rather of the 'me-too' variety.

The report identified 20 drugs that drug companies are shelling out the most money to doctors in order to promote sales. This information was found by accessing a database known as Open Payments, which only covers the last five months of 2013.

Drug companies promote their drugs by treating physicians to meals, paying them speaking fees, consult fees, paying them to give promotional speeches and giving them dangerously vague-sounding "educational gifts".

Three type 2 diabetes drugs are on the list:

  • -- At number one is Victoza. Novo Nordisk paid doctors a whopping $9.1 million. More specifically, they made a total of 120,677 payments to doctors and teaching hospitals in those five months.
  • -- At number four is Invokana. Animas Corporation, Janssen Pharmaceuticals and Johnson and Johnson paid out $7.2 million spread out across 93,159 payments, to doctors and teaching hospitals to promote this drug,
  • -- At number fourteen is Tradjenta. Boehringer Ingelheim and Eli Lilly paid doctors and teaching hospitals $4.2 million spread out across 85,649 payments in an effort to get these doctors to tout their drug and prescribe it to their patients.

The report revealed that most often, the drugs that these companies were so anxious to promote were not medical breakthroughs or great pharmaceutical innovations, but rather me-too drugs—drugs that merely piggy-back on the success of some other company's truly innovative drug. Typically, drug companies get aggressive about promoting those drugs that under-perform according to Wall Street's expectations.

Read the article here: Vying for Market Share, Companies Heavily Promote 'Me Too' Drugs.

Get a Free Diabetes Meal Plan

Get a free 7-Day Diabetes Meal Plan from Constance Brown-Riggs who is a Registered Dietitian-Certified Diabetes Educator and who is also a national spokesperson for the American Dietetic Association.

Just enter in your email below to download your free Diabetes Meal Plan.

By clicking Submit, you agree to send your info to BattleDiabetes.com who, in addition to 3rd party partners, may contact you with updates, products and information and we agree to use it according to our privacy policy and terms and conditions.

More Articles

More Articles

Fainting, also called syncope, results from a temporary insufficiency in the supply of blood to the brain. Syncope can be the result of many...

People who have either type 1 diabetes or type 2 diabetes can...

Diabetics should avoid white bread and anything else made with white flour because it can raise their...

Two kinds of edema are associated with diabetes: peripheral edema and diabetic macular edema. Peripheral edema is swelling in your lower legs,...

Diabetic test strips are one of the biggest expenses in diabetes care. People who are on a fixed income need to watch every penny that they spend...

Eating a balanced diet can have a significant impact on individuals who have type 2 diabetes. In fact,...

According to the Mayo Clinic, excessive alcohol consumption can increase a person's risk of developing type 2...

Many cultures use rice as a staple in their diet, and it is almost always white rice. If you order a burrito in a restaurant, you will probably...

With diabetes, your blood sugar levels...

Diabetes can cause damage to nerves and blood vessels, which can lead to foot sores and infections. Nerve damage can cause a loss of feeling in...

Diabetics are prone to boils because they have weakened immune systems. Boils are abscesses of infected skin that form near hair follicles. They...

It is common knowledge that people with (or without) diabetes should exercise regularly. But why is exercise so important if diet appears to be...

Diabetes can be deadly if left undiagnosed, so it is very important to pay attention to your body if you are displaying any of the symptoms. Early...

Since one of the most important tools in battling diabetes is the glucose meter, there are many different versions on the market. Pretty much any...

Health Savings Accounts (HSAs) are becoming quite popular for people who are generally healthy. But what about sick people? What about people who...